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2015 Oakland Raiders GameDay B

Raiders in the Community Gameday MAGAZINE 97 The Oakland Raiders Community Relations Department is dedicated to making a difference within the community. The department strives to promote the Raiders brand by enriching the lives of others through outreach programs, initiatives, and partnerships. The Community Relations Department oversees and supports a variety of community programs, which are primarily focused in the areas of education, health and fitness, youth football, volunteerism and civic involvement. These programs impact tens of thousands of children and families each year. Each year The Oakland Raiders partner with local school districts in an effort to promote the importance of education, academic excellence, and higher learning. In 2014, The Oakland Raiders continued the “First & Goal” program, an initiative designed to recognize students for their achievements in the classroom. NFL Play 60 is the National Football League’s youth and health and fitness campaign. Designed to help tackle childhood obesity, Play 60 focuses on making the next generation of kids the most active and healthy by encouraging them to get at least 60 minutes of physical activity every day. The Oakland Raiders implement the Play 60 message through a variety of in-school, after-school, and web-based programs – all emphasizing the importance of physical fitness and healthy lifestyles. At the International Series in London, the Oakland Raiders hosted a special NFL Play 60 at Surrey Sports Park. USA Football, the sport’s national governing body, leads the game’s development, inspires participation and ensures a positive experience for youth and high school athletes. Throughout the year, The Oakland Raiders support a number of USA Football programs, which concentrate on coaching and parents’ education, concussion awareness, equipment fitting, heads up tackling, and heat and hydration. The Community Relations Department works with both current and former players, as well as other members of the organization, to participate in community outreach efforts. In 2014, 52 players participated in 53 community events, reaching over 127,000 men, women and children throughout California and the world.


2015 Oakland Raiders GameDay B
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